Conquering The Virtual Peak

Client: Highcrest Hotel
Industry: Hospitality

The Brief

Being a new hospitality brand in Sulaymaniyah, Northern Iraq, can be quite the challenge. International brand names dominate the market, and breaking into the consumer space needed to be achieved to facilitate awareness and recall – and a good digital strategy could do just that. With its target audience locating and comparing the best deals online, an appropriate strategy needed to be implemented, and fast.

The Creative Solution

sparkplus devised a new branding scheme and an overall web strategy using the latest and most effective marketing and optimization tools to maintain current and lure potential customers, all via an easy to use online interface that delivered great content. The result? A fully integrated website which included a genial point-of-sales facility for quick and hassle-free bookings – and the target audience loved it.

The Outcome

The client reported a phenomenal spike in website hits via online search. Customer satisfaction increased and global sales figures
went up.