Opulent and Online

Client: Aurora Lounge
Industry: Food / Hospitality

The Brief

Dubai is home to some of the finest dining and lounge experiences in the world, with distinguished brands vying for a very demanding and elite population. But in spite of a great array of offerings, Aurora was unable to maintain a desirable ‘cut above the rest’ positioning.

The Creative Solution

sparkplus chalked out and implemented an elegant online branding strategy in order to embed its lavish and opulent image on every digital touchpoint, and extend its classy experience beyond its physical confines. Its classy look and feel was supplemented with sophisticated content that showcased Aurora’s unique offerings, well marketed and easily accessible through a simple online search.

The Outcome

The bespoke lounge achieved higher customer footfall as a result of their integrated online experience, followed by higher sales and
brand recognition.